Gaming operator Unibet recently announced it’s third quarter revenues for 2014 and the $3.2 million figure has everyone in the industry reeling! The Unibet poker room earnings represent an increase of about 17.6% over the $2.7 million that it had reported at the end of the first half of the year.
It is interesting to note that the casino’s revenues have been on the increase even after its much touted migration away from the MPN Network earlier in the year. Unibet has since gone on to launch its stand-alone poker room with software from Relax Gaming, and so far it looks as if the gamble to go solo has paid off for Unibet.
New poker room features and strategies paid off
Unibet’s poker room is specifically designed to cater to the section of recreational players and it has many interesting features which may be missing on other sites. Players can change their avatars after logging in; and the avatars are generally funny characters instead of being droll and serious. The site is super-easy to navigate and it offers only cash games. There are frequent tournaments to keep players interested and coming back for more.
Typically, online poker rooms are known to show a growth spurt in the third quarter of the year when the lazy summer months are done with and players get cozy in the winters in front of their systems. For Unibet to report a profit earlier than expected shows that the poker site is doing something right for sure. The revenue figures are lower than what the site would generally report as a member of the MPN Network, but it is still noteworthy of a fledgling site trying to make it on its own. Only time will tell how far this strategy will work, but for now it’s a win-win for Unibet.