Earlier this month, we told readers how the PlanetWin365.it sportsbook is quickly gaining in the charts in Italy. Since we last wrote about PW365.it things have only improved. In the latest report from Italian gambling news website Agimeg.it, the publication has reported that PlanetWin365.it sportsbook now is the top online sportsbook in the country.
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Momentum Building at PlanetWin365 Italian Sportsbook
With 14.9% of all online sportsbetting activity, PlanetWin365.it now holds the undisputed lead over Bet365, which has held the lead for much of the recent history. During September, Bet365 still earned over 13% of the Italian sportsbook market. PlanetWin365’s rise to the top comes less than a year since the respected brand entered the Italian market in March of 2017 after halting registrations for new players.
After Bet365, the following brands round out the top spots:
3rd: Eurobet 9.85%
4th: Snaitech 9.44%
5th: SISAL 8%
In addition to taking the lead in the online sportsbook category, PlanetWin365 also held the number three spot for brick and mortar operations with 12% market share, behind only Snaitech and Eurobet. PlanetWin365’s diverse coverage of brick and mortar betting shops continues to resonate through Italy.
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Other PlanetWin365.It Online Operations Doing Well
The online sportsbook isn’t the only part of PlanetWin365 Italia that is doing well. While PokerStars continues to dominate the online poker in the country overall with 42.8% of the market, PlanetWin365 holds second place with 7.8% of all games, edging Lottomatica’s 7.1%.
PlanetWin365.it could end up seeing a boost from shared liquidity between Europe’s largest regulated online market markets including France, Portugal, Spain and possibly Italy. After initial optimism that Italy would be among the countries merging a player pool, some senators have voiced concern over the plans.
If approved, PlanetWin365.it could be a big beneficary and expand further into these important regulated markets.
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